MMC Announced as Title Sponsor for Tennessee’s Newest Triathlon

MMC Announced as Title Sponsor for Tennessee’s Newest Triathlon

McKenzie Medical Center partners with Carroll County’s Dixie Triathlon

McKenzie Medical Center (MMC) has committed to the title sponsorship of the inaugural Dixie Triathlon, the newest race to the Tennessee triathlon calendar. The title sponsorship announcement was made by Joe Fleenor, owner and race director of Above The Fold Events & Sport Promotions, and Dr. Volker Winkler*, Managing Partner of McKenzie Medical Center.

McKenzie Medical Center Dixie Triathlon presented by the Dixie Carter Performing Arts Center will take place on Saturday, September 15 in Carroll County on the banks of the Thousand Acre Recreational Lake.

Race director Joe Fleenor commented, “We are thrilled to have McKenzie Medical Center on board as our title sponsor. The local support we are receiving for this race has been outstanding and to partner with the community’s leading healthcare provider as our premier sponsor is extra special.”

“We are very excited to be a part of this inaugural event,” said Dr. Winkler. “At MMC we value a healthy lifestyle – both physical fitness and cultural development.  Sponsoring the Dixie Tri is the best of both worlds.”

Fleenor continued, “Despite the relatively low population of Carroll County, they have a surprisingly large group of local triathletes in the area, many of which are part of the McKenzie Medical Center leadership team and staff. This is a company that gets the sport of triathlon and understands the positive effects that this type of an event can bring to its community.”

Dr. Winkler added, “To have a triathlon take place in our community is great! Not only because it will bring people to our area, but also for the inspiration it will provide to our community. We encourage you to be a part of this event in one way or another. You will know someone who is participating in the triathlon and who knows it may inspire you.”

*Dr. Winkler unexpectedly passed away since pairing with the Dixie Triathlon. The late Dr. Winkler  was an avid triathlete who had not only competed in hundreds of triathlons from sprint to full Ironman distances but also was a true supporter of new members to the sport. He was very excited about making this local triathlon a huge success.  MMC is going to do what we can to honor his wish. Keep Moving Forward.


About McKenzie Medical Center

McKenzie Medical Center (MMC) is committed to providing quality service and specialty care to our community. They strive to provide the same compassionate and quality care for our patients, as we would expect for our families – Every Patient, Every Time.  They have over 30 providers in Family Medicine, Internal Medicine, Pulmonary Function Studies, Counseling and Specialty Care.  In addition to its main location in McKenzie, MMC has satellite clinics in Gleason, Bruceton and Dresden.  For more information visit their website at:


About Above The Fold Events & Sport Promotions

ATF is a full-service sports production and sponsorship agency located in Franklin, Tenn., that provides services for clients throughout the Southeast, including event development, promotion, sponsorship activation, permitting compliance, logistics and execution. Above The Fold works directly with non-profits, convention and visitor bureaus and local municipalities to promote economic and social development through sport production.